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ARCHIVE - Broken Promises, Armani Returns To Fur


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Giorgio Armani states in a past Time Magazine article that PETA materials convinced him not to use fur. Yet in an ethical flip flop, Armaniís recent collection features fur trim jackets and skirts, plus fur coats and even fur baby snowsuits.

Protest the designerís use of rabbit skins derived from farms where their necks are broken and skulls bludgeoned against walls. All furbearing animals are killed as cheaply as possible. Pelts are often the end result of genital electrocution. Some animals are neck-popped, injected with pesticides, or asphyxiated with carbon monoxide from unfiltered engine exhaust. No matter how you market it, fur is synonymous with violence and death.

TOP LEFT PHOTO: Rabbit in battery cage at fur farm. Born Free USA United with Animal Protection Institute

BOTTOM LEFT: Time to die. bunny_for_armani.JPG

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Giorgio Armani Corporation, Exchange, and S.p.A,

I am very disappointed in Giorgio Armaniís failure to sustain a no-fur policy. In the 2007 Time magazine article, "A Standing O for Lacroix," Mr. Armani states, "I spoke with the people from PETA and they showed me some materials that convinced me not to use fur."

Yet recent Armani collections feature fur-trimmed jackets and skirts, floral-pattern fur coats, and even fur adorned baby snowsuits. A "little fur trim" is a lot of suffering and death. In fact, your use of rabbit skins is so offensive, Iím inclined to boycott Armani lines until all dead animals are eliminated.

Rabbits farmed for their fur or meat are squeezed inside tiny wire cages that cut into their non-padded paws. Before slaughter, many perish from dehydration, starvation or self-mutilation.

Killers break necks and bludgeon skulls ó smashing live rabbits against walls ó before stringing rabbits by their legs to behead them. Fur is stripped from their bodies in full view of other living rabbits.

All fur-bearing animals are killed as cheaply as possible. Pelts are often derived from genital electrocution. The killer delivers a 240-volt blast of electricity into an animalís rectum. The conscious, convulsing animal endures a heart attack for two or more minutes.

Sometimes animals are "neck-popped," injected with pesticides, or asphyxiated with carbon monoxide from unfiltered engine exhaust.

No matter how you market it, fur is synonymous with violence and death. I encourage you to join Calvin Klein, Tommy Hilfiger, Kenneth Cole, Stella McCartney, Todd Oldham and other popular fur-free designers. Please notify me when Giorgio Armani is serious about cruelty-free fashion.

Thank you,
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Giorgio Armani is a PRIVATELY HELD company, which means email addresses for top executives are difficult to find. We urge people to send faxes and postal mail letters.

Giorgio Armani Corporation
114 Fifth Ave., 17th Floor
New York, NY 10011
ph: 212-366-9720, fax: 212-366-1685

Armani Exchange
111 8th Ave., 9th Floor
New York, NY 10011
ph: 800-717-AXAX, email:
web mail:
Giorgio Armani S.p.A

Via Borgonuovo 11
20121 Milan, Italy
ph: 39-02-723-18-1, fax: 39-02-723-18-549

Media Contacts for Giorgio Armani SpA †/†Armani Press
Amee Boyle, intíl press enquiries:
Mario Zaccardi:
Alice Bon:
Rod Manley:
Marco Achilli:
ph: 39 02 831061, fax: 39 02 831061041

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