ACTION ALERT CENTER — Bear Witness. Speak. Demand. Act.
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SEE WINS FOR ANIMALS
I WANT TO KNOW — This film was created for journalism students in a university setting. It conveys the media’s fickle relationship with animal-issue coverage. On the one hand, feel-good puppy and baby-zoo animal stories are common. On the other, investigative reports about animal industries that impact both animals AND humans are mostly unchartered territory. The film is not about a particular animal topic, but rather, how certain animal issues are the last TABOO in media. As an example, most people have no idea that animal research is riddled with scientific inaccuracies which can actually threaten human health. Misleading data generated from animal experiments gets drugs on market quickly. But nearly half of those drugs are recalled (JAMA). Each one tested safe in animals.
Journalism students expressed no knowledge of animal-free research alternatives, or the millions of taxpayer dollars used for animal experimentation each year. Some said they were unaware that animals still undergo invasive experiments at all. They were asked to compare deception and fraud inherent in the animal research industry with media-exposed deception and fraud in the tobacco industry… MORE
