ACTION ALERT CENTER — Bear Witness. Speak. Demand. Act.
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I WANT TO KNOW — This film was created for journalism students in a university setting. It conveys the media’s fickle relationship with animal-issue coverage. On the one hand, feel-good puppy and zoo baby stories are common. On the other, animal industry investigations that impact both animals and humans are mostly unchartered territory. The film is not about a particular topic, but rather, how certain animal issues are the last TABOO in media. For example, most people don’t know animal research is undermined by scientific inaccuracy that actually threatens human health. Misleading data generated from animal experiments gets drugs to market quickly. But nearly half of those drugs are recalled. Each tested safe in animals. Journalism students expressed no knowledge of animal-free research options or millions of taxpayer dollars spent on animal experimentation each year. Some were unaware that animals undergo invasive experiments at all. They were asked to compare deception and fraud in the animal research industry with media-exposed deception and fraud in the tobacco industry… MORE
