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MOVIE: THE MULTI-BILLION DOLLAR LIE



BACKGROUND
spacer THE MULTI-BILLION DOLLAR LIE does not overwhelm you with gruesome images. The film arms you with facts and tactics to argue for hastened development of animal- free research. Medical progress — real cures for human conditions — will quicken when industry and cultural mindsets change. While existing non-animal tools are used, the technology needs funding to evolve. Biotechnology has undergone rapid transformation in recent years. Continuing breakthroughs can eventually delete the flawed animal model altogether. The question is, how quickly can we get there?

Bottom line: If data from animals artificially induced with human disease/injury is non-predictive, with potential to mislead experimenters with false conclusions — we can and should try harder to replace it.

If animal experimentation is, at best, of "questionable relevance" (Robinson, et al., 2001; Schardein, 2000; Cohen, 2002 & 2004; Haseman, et al., 1998), do we accept cruelty that exceeds any other by virtue of its methodical execution? Forget whether the victim is a human or nonhuman animal. No medical degree is required to recognize systematic infliction of pain and suffering as indefensible. Those who contest this simple truth either won’t look…or lack the human mechanism for empathy.
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URGENT ACTION NEEDED
Animal Experimenters Want To Shut Us Up
Pro-animal research bullies want to see Multi-Billion Dollar Lie fail. They have given it more dislikes than any Kinship Circle movie ever made! If you care about animals, medical advancement, and cures for humans — please do these 3 actions ASAP:

  1. WATCH MOVIE so it gets more views and shows in YouTube searches, menus.
  2. LIKE THE MOVIE by clicking the thumbs-up symbol on YouTube.
  3. POST POSITIVE COMMENTS to boost popularity and views.


Be A Sound-Bite For Animal-Free Research
  • SPEECH & LANGUAGE: Speak intelligently, not emotionally, on animal research flaws and development of superior non-animal tools.

  • GET HARD FACTS: Pro-animal research wants to intimidate you. Know industry facts.
    FILM SCRIPT: Click here to read and copy text from film
    FACT SHEET: Click here to download Animal Experimentation facts

  • ACTION ALERTS: Join Kinship Circle or any group that does animal research alerts.
    Click here to sign up for e-alerts  /  Click here to visit Action Alert Center

  • LIVE CRUELTY-FREE: Only buy consumer products not tested on animals. While this won’t apply to drugs, it will cover household good, makeup and personal care.



FILM SCRIPT

The Multi-Billion Dollar Lie: Animal Experimentation

Be The Sound-Bite That Roars…In An Apathetic World
Overwhelmed by the complex "problems we face today."

In polls from CBS News, Pew Research, CNN, ABC, Washington Post, Reuters, New York Times, USA Today, Gallup…
ISSUES THAT MATTER TO PEOPLE MOST:
Economy/Jobs - 50%
Budget Deficit/National Debt - 7%
Health Care - 5%
Immigration - 2%
Education - 2%
War/Peace - 2%
Politicians/Government - 2%
Partisan Politics - 2%
Misc. Social Issues - 2%
Other - 21%

How do you get people to care? About a topic that is not part of any mainstream discussion?

Making the best case for animal-free research — In everyday conversation, letters, action alerts, articles, ads, billboards, literature…
To show human-focused research = medical progress for people.

FRAME ANIMAL RESEARCH AS A POLITICAL ISSUE
The animal research industry reflects basic tenets of a political issue:
  1. NEUTRAL ISSUES
    Government regulated areas and their impact on society:
    - Food & Drug Safety
    - Biotechnology
    - Environmental Protection…etc.

  2. PARTISAN ISSUES
    Behavior driven by self-serving objectives:
    - Mega-Profit Pharmaceutical Industry
    - Grant-Driven Medical Research
    - Quick-To-Market Consumer Products

  3. CORRUPTION
    Issues that resort to legislative or commercial powers for private gain that HARMS the greater society for which they exist.

ANIMAL RESEARCH IS A MULTI-BILLION DOLLAR BUSINESS
  • IN 2012: Brand drugs will earn $156.3 billion. Generic drugs will make $52.8 billion.

  • National Institutes of Health will spend some $12-18 billion taxpayer dollars on redundant animal experiments at medical universities seeking grants.

  • 47 of 53 landmark animal findings cannot even be reproduced. "It was shocking. Pharmaceutical industry relies on these studies for drug development." Failure is blamed on…use of animal models, irrelevant to cancers or other disease, in an academic setting that fosters poor science, even fraud, as researchers compete for funding. "Too many ’discoveries’ done in animals are wrong." C. Glenn Begley, former head of global cancer research at Amgen. Journal: Nature, Mar 2012.

PHARMACEUTICAL SALES & LOBBY:
  • Drug reps hard-sell doctors with gifts and biased data.
  • They lobby doctors/politicians more than any USA industry.
  • Doctors prescribe hyped drugs — even if not best remedy.

EVERY DRUG SOLD IS ANIMAL-TESTED. THAT’S THE LAW.
1734 drugs have been recalled in recent years

SAMPLING OF RECALLED DRUGS PROVEN "SAFE" IN ANIMAL TESTS
FIALURINE: Safe in dogs tests. Causes liver failure in 7 of 15 hepatitis patients.
ZELNORM: Animal-tested gastrointestinal drug. Chance for heart attack or stroke in humans.
HEPARIN (blood thinner): Recalled after 400+ allergic reactions and 19 human deaths.
MILRINONE: Ups survival rate for rats with induced heart failure. In humans, a 30% rise in mortality.
NOMIFENSINE: Nontoxic in rats, rabbits, dogs, monkeys. In humans: liver poisoning, anemia.
ZOMAX (painkiller): Tests safe in animals. 14 humans die. Side effects in more.
STREPTOMYCIN (antibiotic): Tests safe in pigs, dogs, guinea pigs. Causes brain damage, deafness, blindness or death in human babies.
ARAVA: Tests safe in animals. Tied to 22 human deaths in rheumatoid arthritis users.
VIOXX, CELEBRAX, BEXTRA: Up heart disease risk in humans, despite years of animal testing.
PREMARIN, PREMPRO: HRT from pregnant-mare urine ups risk for coronary heart disease, breast cancer, stroke, pulmonary embolism, endometrial cancer, colorectal cancer, hip fracture, death.
BAYCOL, MERIDIA, SERZONE, FENPHEN: Pulled or restricted after animal testers approved them.
AMRINONE: Shows promise in mice, rats, hamsters, guinea pigs, dogs, rhesus monkeys. The cardiac drug kills some people.
ISUPREL: Dosing derived from animal tests. 3,500 asthmatics in Great Britain die.
ETC…All these drugs tested safe for people in animal experiments.

ADVERSE DRUG REACTIONS (ADRs)
  • 4th leading cause of death in the USA
  • Approved drugs harm 2 million people a year.
  • At least 100,000 die.
Journal of the American Medical Association

9 of 10 experimental drugs fail in clinical studies because we can't accurately predict how they'll behave in people based on animal studies.
Mike Leavitt, former U.S. Health & Human Services Secretary

ANIMAL RESEARCH IS A:
  • Human rights issue
  • Patient rights issue
  • Taxpayer rights issue

It ought to matter to people who care about:
-  Government overspending
-  Corporate corruption
-  Health/safety for themselves, their children…

Where is public outcry over research fraud, like the outcry over tobacco industry fraud? WARNING: Animal research may cause adverse drug reaction, disability or death in humans.

VOICEOVER:
When I think about what goes on under the radar inside research labs, I just feel so angry, so sad. And if I can just get even ONE more person to see what I see, know what I know. And then that one person becomes another…and another and another…until we are the majority who try to expose one of the most corrupt industries of all.

But I also realize the animal research industry is a form of ACCEPTED CRUELTY. A sort of SACRED COW that society believes must occur for the greater good. For example, we must experiment on animals to find cures for cancer, AIDS and other human disease. To save children. And to advance medical science.

But that’s not even true. And all the data to confirm the failure of the animal model is right there, in quotes from the research industry itself — which is the only we should look to argue on behalf of animal-free research methods.

There is no animal experiment that can confirm safety for human use of drugs, vaccines or other compounds. Because no animal can produce clinical symptoms — or even metabolize a drug in the same way — that are relevant to human disease, wounds or trauma. All animal experiments mislead researchers with false conclusions that can ultimately hurt people.
END VOICEOVER

  • MISLEADING: The animal model presumes a harmful effect in one species will occur in another. Science itself accepts that genetic, metabolic, biochemical, anatomic, physiological and psychological traits vary significantly between species.

    A drug interacts differently with various body functions from species to species. By the time a pig, dog or mouse digests a drug it doesn't look anything like the same drug in a person. (image: a drug encounters a living cell)

  • ANIMAL TESTS DON'T MIMIC HUMAN EXPERIENCE: Injury or disease artificially created inside a lab fails to produce real-life symptoms relevant to humans. (image: a monkey is manipulated for head trauma experiments at University of Pennsylvania)

  • EXPERIMENTERS DRAW FALSE CONCLUSIONS: Stress itself — from handling, restraint, pain, injury — is a deceptive variable shown to obscure data. Contemporary Topics in Laboratory Animal Science

INSANITY. Animal research seems beyond criticism, rarely exposed in news, TV or film.


ANIMAL-FREE RESEARCH TECHNOLOGY CAN HEAL HUMANS
"I am pro-medical research. That’s why I want my tax dollars to support studies that lead to cures."

ANIMAL-FREE RESEARCH TOOLS
Biotechnology breakthroughs: Cell-tissue analysis using elements from building blocks of active human cells…

SCIENCE WITH HUMAN-RELATED RESULTS:
  • In vitro cell/tissue culture analysis
  • 3D tissue formations of human organs
  • Bioinformatics, computer analysis of biological data
  • Proteomics, gene proteins
  • Metabonomics, human metabolic response to drugs, environment, disease
  • Systems biology and in silico (computer-based)
  • Epidemiology, clinical research and post-market surveillance of drugs
  • Autopsy/biopsy studies
  • Magnetic imaging, CAT, PET, MRI scans
  • Pharmacogenetic studies with DNA chips; Videos & mathematical modeling
  • Human-like simulators such as TraumaMan System for surgery/trauma training

CONSUMER PRODUCT SAFETY TESTS / ANIMAL TESTING IS NOT REQUIRED FOR:
  • beauty/personal care items
  • household/cleaning items
  • non-drug items

Most companies still use it, despite alternatives.

SAMPLING OF NON-ANIMAL TOXICITY TESTS VALIDATED OR UNDER ASSESSMENT —
HIGH-THROUGHPUT ASSAYS:
Hundreds human cells go into thousands of tiny wells in a glass tray. A computerized device drips a different chemical into each well and measures remaining cells to assess toxicity.

FOR SKIN SENSITIZATION TESTING:
-  Cell-Based Tests — hCLAT, Human Cell Line Activation Test
-  MUSST, Myeloid U937 Skin Sensitization Test
-  DPRA, Direct Peptide Reactivity Assay
-  Local Lymph Node Assay (rLLNA)

FOR SKIN IRRITATION TESTING:
-  EpiSkin
-  Modified EpiDerm SIT
-  SkinEthic RHE — Cultured human tissue equivalents
-  Epipack Test — Cloned human cells assess skin irritants
-  3T3 Neutral Red Uptake Phototoxicity Test (3T3 NRU PT) — Measures chemical toxicity under ultraviolet radiation

FOR SKIN CORROSION TESTING:
-  EST-1000 RHE — Reconstructed human epidermis
-  Corrositex Assay — Artificial skin tests chemical burn potential

FOR EYE IRRITATION TESTING:
-  Cytosensor Microphysiometer and Fluorescein Leakage Assays
-  SkinEthic RCE (peptide binding and GSH) and EpiOcular — Human reconstituted tissue models, EpiOcular is alternate cornea made from manufactured tissue
-  Organotypic Assays (BCOP, ICE) — For non to mild irritants
-  Irritection Assay; Neutral Red Bioassay
-  Transepithelial Passage Assay
-  Agarose Diffusion Method — Human cells with test matter in container, test material is toxic if dead cells cluster around it.

FOR ACUTE HUMAN TOXICITY:
-  In Vitro Cytotoxicity (MEIC) — Predicts poison in chemicals
-  In Vitro Pyrogen — Assesses drug fever/inflammation properties in human donor blood

FOR GENOTOXICITY TESTING:
-  In Vitro Micronucleus (MNvit) Assay — To detect chemicals inducing chromosome breakage (clastogens) or changes in chromosomal numbers (aneugens)
-  Micronucleus and Comet Assays — In reconstituted 3D human skin models

FOR CARCINOGENICITY TESTING:
-  Two Cell Transformation Assays (CTA)
-  Based on SHE and Balb/c 3T3 cells
-  Cell Transformation Assay — Using Bhras cells

FOR REPRODUCTIVE TOXICITY/ENDOCRINE DISRUPTORS:
-  PANVERA Estrogen Receptor Binding Test
-  STTA Assay Reproductive
-  HeLa Estrogen Receptor Antagonist Assay
-  VITO/B Anti-Estrogenic Compounds
-  BAYER/D
-  MELN — MCF-7 human breast cancer cells
-  LUMI-CELL Estrogen Receptor Transcriptional Activation Assay

FOR ACUTE ORAL SYSTEMIC TOXICITY TESTS:
-  Balb 3T3/NRU Cytotoxicity Assay
-  Human HepaRG CYP induction test method
-  Human Cryohep CYP induction test


If we care, we must give animal research listening power, by framing it as a:
  • HUMAN RIGHTS ISSUE
  • PATIENT RIGHTS ISSUE
  • CONSUMER RIGHTS ISSUE
  • TAXPAYER RIGHTS ISSUE
  • HEALTH/SAFETY CONCERN FOR ALL

KINSHIP CIRCLE ANIMAL EXPERIMENTATION LITERATURE: www.kinshipcircle.org/fact_sheets/#animal-experimentation

A broken model, inspired by profit.
Animal cruelty?

This film has not used these words until now. Because cruelty is inherent.
Cruelty is the very nature of animal experimentation.

"Animal experiments offer the illusion of control. We create false data which, combined with differences in species, make our efforts to apply results to man, useless." Dr. Roger E. Ulrich

SUPPORT ANIMAL-FREE RESEARCH. SUPPORT LIFE.
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URGENT ACTION NEEDED: Pro-Animal Research Floods YouTube With Negative Comments About Movie
  1. Watch the movie to give it more views, so it shows up in YouTube searches: http://youtu.be/YLKaHcKIUDY
  2. Like the movie by simply clicking on the thumbs-up symbol on YouTube: http://youtu.be/YLKaHcKIUDY
  3. Comment supportively so pro-animal research remarks don’t dominate YouTube: http://youtu.be/YLKaHcKIUDY

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